Content Creator

At Gilpin Hotel & Lake House, we proudly offer two distinct luxury establishments situated on separate estates, yet operated seamlessly as one cohesive team. Whether you opt for the laid-back ambiance of Gilpin Hotel or the distinct combination of hotel and country house at Gilpin Lake House, your experience with us is designed to be effortlessly harmonious. 

Gilpin Hotel & Lake House are part of the prestigious Pride of Britain Hotels and we are proud to be one of the 580 members of Relais & Châteaux, an association of worldwide independent hotel and restaurant owners.

Live and breathe social media? Know your Stories from your Shorts and your TikToks from your Threads? Well, our brand new Content Creator role could be a ‘reel’ good fit for you and your career. As Gilpin’s Content Creator you will craft engaging narratives, captivating visuals and compelling stories that resonate with our wide audience across various digital platforms. Whether it's penning persuasive blog posts, capturing high quality images and videos or curating eye-catching social media content, your creativity and skills will be the driving force behind building a meaningful connection with our fans and followers.

Key Responsibilities

• Oversees the Gilpin Hotel & Lake House’s social media channels (which currently include Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter & YouTube) and manages communication including posts, messages, comments etc.
• Takes responsibility for being the brand voice on social media channels, ensuring the Gilpin tone-of-voice at all times.
• Works with the PR & Marketing Manager on a social media strategy and rolling social media calendar.
• Captures, creates and edits high quality photography and videography content across Gilpin Hotel & Lake House, from bedroom tours to new dishes from our Michelin starred restaurant, and more.
• Keeps up-to-date with the latest social media trends and how they could be incorporated into Gilpin Hotel & Lake House’s social media plan.
• Monitors the success of social media campaigns and growth by regularly assessing analytics e.g. engagement, reach, conversions, website traffic, and adapts and changes as necessary.
• Assists with the up-keep of other digital channels alongside the Marketing team.

• In-depth understanding of social media, ideally with a minimum of 1 year’s experience in a social media marketing role
• First-class written and spoken communication
• Proofreading and editing skills
• Good analytical skills
• Proficient in Microsoft Office; experience of Adobe design software and project management software useful

Salary: £26,000

Gratuities are allocated on a points basis, depending on development tiers. Although variable, average levels are projected as being from £370 to £550 per month.

Hours: 40 hours per week.

• Canteen
• Company events
• Company pension
• Discounted or free food
• Employee discount
• Free or subsidised travel
• Gym membership
• On-site parking

Relocation assistance may be available

Staff transport provided free between staff houses and hotel